For veterinary clinics

The veterinary CRM that brings owners back.

Treating the patient well is half the job; the other half is the owner coming back in six months. Siimplo keeps the relationship with each owner and prompts when a vaccine, check-up or deworming is due.

  • Appointments
  • Medical Records
  • Cash Control

A veterinary CRM doesn't manage patients, it manages relationships

A practice management system answers what happened to the patient. A CRM answers something else: who the owner is, how many animals they have, how often they come, what they spent last year, and when they stopped showing up. Two different questions, and most clinics only have tools for the first.

The difference matters because a clinic's revenue doesn't come from one-off consultations, it comes from repetition. The owner who brings the dog for the annual vaccine, the senior check-up and food every month is worth far more than four new consults, and costs a fraction to keep.

Siimplo puts the owner at the center and hangs their pets, visit history, purchases and balance off them. It's the same database the clinical side uses, so there's no second system and no two versions of the same client.

The reminder is the mechanism, not the marketing

What brings an owner back is almost never a campaign: it's someone telling them in time. The vaccine due in March, the post-op check at ten days, the deworming every three months. Without a system, those prompts depend on someone remembering to review a list.

In Siimplo reminders go out over WhatsApp from the record, against dates already sitting in each pet's history. The owner gets a message that makes sense to them rather than a promotion, and that's what gets a reply instead of a mute.

The side effect is that the calendar stops depending on spontaneous demand. A clinic with reminders has a rough idea how many check-ups next month holds, because it booked them.

And knowing who stopped coming

The metric almost no clinic watches is the most expensive one: owners who left without saying so. There's no cancellation and no complaint — they came last year and this year they don't. By the time anyone notices, it's a lot of them.

With visits recorded, the list of who hasn't been back in six months or a year comes straight out of the data you already have. It's the most profitable list a clinic owns, because those people already chose you once.

The reports show the same thing positively: which owners carry the revenue, which services bring repeat visits, and which sell once and never reappear.

What a veterinary CRM does

The owner record

Their pets, visits, purchases and balance on one screen.

Automatic reminders

Vaccines, check-ups and deworming prompted over WhatsApp from the record.

Full history

Every visit with what was done and what was charged, by pet and by owner.

Who stopped coming

A list of owners with no recent visits — the most profitable list you have.

Repeat-rate reports

Which services bring owners back and which end after one visit.

Online booking

A public website with booking, so whoever gets the reminder books themselves.

See the CRM running in your clinic

Every module, the way your team will use it between consultations.

Dashboard

Dashboard

Today's appointments, your client count and the booking link pet owners use — the whole clinic on one screen.

Appointments

Appointments

The day's bookings with the service, the vet assigned and confirmation status, in list or calendar view.

Ryo, the AI assistant

Ryo, the AI assistant

Ask in your own words and it walks you through Siimplo step by step; it also reads your real schedule and drafts the appointment for you to confirm.

Waiting Room

Waiting Room

Triage your walk-ins: waiting, called or seen, tagged urgent through low, with arrival times on every row.

Live Waiting Room

Live Waiting Room

Today's appointments on one side, who has arrived on the other — call the next one in with a single click.

Follow-ups

Follow-ups

Who is due back and when — post-visit checks and recalls queued automatically instead of living in someone's head.

Reports

Reports

Revenue, expenses and net profit for any date range, with a trend chart, a category breakdown and a downloadable report.

Pet Owners

Pet Owners

Every owner with contact details and remaining credits, invitable to your booking site in one click.

Medical Records

Medical Records

A profile for every patient — species, breed, age — carrying the clinical history that follows the animal across visits.

Credit Packages

Credit Packages

Prepaid plans per client with credits used, credits left and validity — plus a filter for the ones about to expire.

Sales & Invoices

Sales & Invoices

Every invoice in one ledger — paid, partially paid, pending or draft — with the register built into the same screen.

Cash Control

Cash Control

Open and close the register with opening and expected balances, income, expenses and every movement tagged by payment method.

Payables & Receivables

Payables & Receivables

What you owe and what you're owed, aged past 30, 60 and 90 days, with the overdue count on every row.

Inventory & Stock

Inventory & Stock

Medication, medicated food and disposables with SKUs, stock bars, cost and sale price, and low-stock alerts.

Purchase Orders

Purchase Orders

Track what you've ordered from whom, when it was placed and when it's due — with late deliveries flagged.

Suppliers

Suppliers

Your vendor book with tax ID, contact person, ordering email and internal supplier code.

Team & Permissions

Team & Permissions

Your staff roster with roles, last activity and access toggles, plus a permissions tab as the business grows.

Messages

Messages

Client conversations kept in the record instead of scattered across personal phones, with unread counts and archiving.

Reminders

Reminders

Follow-up tasks tied to a client with due dates, so “I'll call them back” becomes something you can actually track.

Payment Methods

Payment Methods

Every way you collect — cash, card terminal, bank accounts — each with its currency and active state.

Multi-store

Multi-store

Run every store from one account on the top plan, each with its own team, stock and register.

Public Profile

Public Profile

The client-facing page for your business: cover image, logo, description, specialties, languages and certifications.

Services

Services

Check-ups, vaccinations, dental cleanings and surgical consults, each with its own duration and blackout days.

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Website included

Your own website, free from day one

Every Siimplo account publishes a page for your business: your services, online booking and your catalog — no designer, no hosting.

  • Your services on display, always up to date

  • Clients book themselves, 24/7

  • Product catalog with prices

Learn more

Open the full demo

Common questions

Is this a CRM or practice management software?
Both, in one system. The clinical side keeps the patient's history and the CRM side keeps the relationship with the owner; they share one database, so there's no double entry and no two versions of the same client.
How is this different from a calendar?
A calendar tells you who's coming tomorrow. This tells you who should have come and didn't, whose vaccine is due next month, and who disappeared a year ago.
Do reminders go out over WhatsApp?
Yes, from the pet's record and against dates already in its history, so the message has context instead of reading as a generic promotion.
Is there a free veterinary CRM?
The Free plan includes the owner record with their pets and the visit history. Automatic reminders and repeat-rate reports come with the paid plans.
Can I see what an owner spent in a year?
Yes. Each owner accumulates their visits and purchases, so spend history reads without cross-referencing invoices by hand.
Does it work when an owner has several pets?
Yes, and that's the normal case: pets hang off the owner, so a reminder can concern one of them without losing sight of the others.
Does it suit a single-vet practice?
Yes. The free plan covers owners, pets and history; the rest is added as the clinic grows.
Is it available outside the US?
Yes. Cloud software with no installation, in English and Spanish, and you set your services and prices in your own currency.

Try it on the owners you already have.

Load twenty owners with their pets and see who hasn't been back in a year. The free plan asks for no card.

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